Supply Chain --- Accessing Markets of the Urban Farmer Dissertation

Supply Chain --- Accessing Markets of the Urban Farmer - Dissertation Example Urban agriculture is totally different from peri-urban agriculture in the sense that urban agriculture is more focused on the use of gardens, vacant lots, balconies and small containers in growing vegetables and crops (FAO, n.d.). On the other hand, peri-urban agriculture is relying on farms that are situated close to a town or city (FAO, n.d.). One of the similarities between urban and peri-urban agriculture is that both types of agricultural activity produces homogenous products. In the study of economics, market structure of an industry is classified as either the market has monopolistic competition, oligopolistic, or a perfect competition (Tucker, 2011, pp. 136 – 180; Arnold, 2010, p. 458). Barrier to entry in urban and peri-urban agriculture is low since anybody can make it a practice to plant and harvest their own food supply. Because of the presence of so many buyers and sellers that sells homogenous products in the market, the market structure of urban and peri-urban f arming is classified as a perfect competition (Arnold, 2010, p. 458). 2.1.1 Mumbai, India Mumbai is one of the largest cities around the world that practice urban agriculture (Krause, 2010). Specifically the progress of urban farming in Mumbai was inspired by Dr. Doshi who conducted an experiment on food production in his own house (Vazhacharickal and Buerkert, 2011). Without requiring huge capital investment, Dr. Doshi converted his 1,200 sq. ft. terrace in Bandra for urban farming activities which allowed him to yield at least 5 kg of fruits and vegetables each day (Vazhacharickal and Buerkert, 2011; City Farmer, 2006). Up to the present time, there is no available statistics that can show how far urban farming is progressing in Mumbai, India. However, there are quite a lot of online videos and other written reviews showing that Mumbai is active in terms of promoting urban farming in this city. The number of Indian people who are actively supporting the practice of urban farming i s increasing. For instance, to compost kitchen waste and sell vegetables, fruits, and herbs, Levenston (n.d.) publicly announced that they are using 5,000 sq. ft. of unused rooftop for urban farming. To compost kitchen waste after feeding more than 30,000 employees, a 3,000 sq. ft. terrace in Mumbai Port Trust was converted into a kitchen garden (Pendharkar, 2008). Last December 2011, Rajesh decided to take advantage of urban farming as a form of business (gtsindia, 2012, 0:27; Levenston, n.d.). To sell urban farming produce to the market, Rajesh’s business partner mentioned that they have been talking to people including their prospective customers such as relatives and friends to support urban farming (1:25). Rajesh and his colleagues tried to convince 25 to 50 people to practice urban farming in their own balconies and terraces. However, one of the main problems that Rajesh have noticed is that a lot of people in Mumbai are still very reluctant whether or not urban farming is a reliable way of growing fruits and vegetables. To convince people to practic

Kindly read the instruction and follow it. read carefully and then Essay

Kindly read the instruction and follow it. read carefully and then start write the paper - Essay Example My mother took me to a therapist to help me deal with the pressure I was experiencing in school owing to the condition. Dealing with pressure however did not solve the underlying issues of how I felt about myself but workouts changed my life. Two years down the line, a friend suggested that I start working out to lose weight and this was the turning point and the beginning to finding solutions to the psychological torture I had undergone. At such a tender age, I enrolled in a certain fitness club in the neighborhoods and started exercising with the adults that were the majority members of the club. At the club, I met a friend who was two years older than I and this really inspired me and made me realize that I was not alone. My major goal was to lose weight and the instructor came up with a good plan that would enable me achieve my goal. The plan included my daily exercises, tasks and a diet plan that I would using from that time. It seemed quite had at the beginning and I never thought I would make it but with time I got used to the new lifestyle with workouts. Before joining the fitness club, I used to stroll with my mother every evening and considered that enough exercise for a day. However, when I joined the fitness club, my workout habits completely changed. Every morning before going to school, I would wake up and run for thirty minutes, which were the instructions from my instructor at the club. In the evening from school, I had to go straight to the gym where we engaged in various activities that could help individual lose weight. The kind of physical strain at the gym required perseverance and willingness to be there. The friend I met at the club and the instructor were the source of inspiration and they really made me put more efforts towards achieving the goal I desired. My diet and eating habits changed completely. I had to avoid eating specific types of food such as junk food. The instructions from my instructor